When a person dies by suicide, including a student or young person, that individual’s social media page or pages become virtual gathering points for family, friends, and others. Moreover, in addition to the deceased individual’s social media page or pages, social media more generally nearly always becomes active with posts and discussions regarding the specific death by suicide and suicide more broadly.

A grim reality is that social media can end up awash in dangerous messaging in the aftermath of a suicide. A major element of effective suicide postvention is tending to ensure that social media doesn’t become a means of enhancing suicide contagion and the risk of self-inflicted deaths among more vulnerable individuals.

The National Suicide Prevention Lifeline has developed a multifaceted strategy to create and implement positive online postvention efforts. These are:

  • Find social media profiles
  • Post resources
  • Letter to parents from the school district (in the event of student death by suicide)

Find Social Media Profiles

The first step in developing and implementing an effective, meaningful social media suicide postvention strategy is to find social media platforms where a particular death is being discussed. If a person lacks quick identification of such platforms and pages, a Google or similar type of search can be undertaken to identify social media outlets where a particular death by suicide is being discussed.

Post Resources

An important tactic to employ when it comes to suicide postvention and social media is posting key resources. These resources should be made as easily accessible as possible at primary social media platforms, which are set forth in a moment.

National Suicide Prevention Lifeline

National Suicide Prevention Lifeline at (800) 273-8255 is a toll-free, 24-hour, confidential suicide prevention hotline. It is available to anyone who is in a suicidal crisis or suffering emotional distress. When calling the Lifeline, a caller is routed to the nearest crisis center. The Lifeline has a network of over 140 crisis centers located across the United States. 

Suicide Prevention Resource Center

Suicide Prevention Resource Center is dedicated to promoting what is known as the National Strategy for Suicide Prevention. The Strategy is designed to enhance the national mental health infrastructure through the provision of greater access to science and experience to support:

  • Development of suicide prevention programming
  • Implement intervention efforts
  • Promote policies designed to prevent suicide

American Association of Suicidology

American Association of Suicidology promotes:

  • Research
  • Public awareness
  • Public education
  • Training for professionals and volunteers

American Foundation for Suicide Prevention

American Foundation for Suicide Prevention is a not-for-profit organization dedicated to understanding and preventing suicide through:

  • Research
  • Education
  • Advocacy
  • Outreach

SPAN USA

SPAN USA is the public policy and advocacy division of the American Foundation for Suicide Prevention. SPAN is dedicated to:

  • Raising awareness
  • Building political will
  • Supporting the development of a national strategy to address suicide

Active Minds

Active Minds develops and supports chapters of college student-run organizations. These groups are dedicated to:

  • Raising awareness
  • Providing information
  • Maintaining resources

Jed Foundation

Jed Foundation works across the United States with a mission to reduce the rate of suicide and the prevalence of emotional distress among college and university students. Jeb Foundation also works to reduce the stigma associated with death by suicide.

Letter to Parents

National Suicide Prevention Lifeline has developed and made available a letter to be sent to parents in the aftermath of a student suicide. The letter is now widely used across the United States and has proven effective and useful:

Dear parents and family members of ABC School District,  

Thank you for the chance to work together to help prevent suicide. The National Suicide Prevention Lifeline is so sorry to hear about the recent losses in your community, high school, and homes. While there is nothing we can do to erase these tragedies, it is our hope that we can prevent other families in your community from experiencing a similar loss. Please have a look at the message below, which we crafted for possible use on your child’s social media profiles (e.g., YouTube, Facebook, etc.). The Lifeline recommends working with your child to post these messages online. By doing so, you will be offering help to the people that were affected by these deaths.

Suicide can best be prevented through treatment and support. You can honor (person’s name) by seeking help if you or someone you know is struggling. If you’re feeling lost, desperate, or alone- please call the National Suicide Prevention Lifeline: 1-800-273-TALK. The call is free and confidential, and crisis workers are available 24/7 to assist you. To learn more about the the Lifeline, visit www.suicidepreventionlifeline.org.

Messages posted online (e.g., on social media profiles) following a suicide are important as they can have a negative or positive effect and can help to prevent future tragedies. There is substantial evidence that certain messages (e.g., those that glamorize the suicide) and certain information (e.g., details regarding the method of suicide used) may contribute to contagion. While the messages posted online following a suicide should honor the person who died and comfort those left behind, it is important to make sure that those reading about the deceased online can understand that there are a number of measures that can be taken to help prevent suicide.

The Lifeline also recommends that your child’s internet use be monitored during this time. When someone dies by suicide, the social media profiles of the deceased often become hubs for conversation about the suicide. Please be aware of your child’s online activities.

Resource List of Popular Social Media Platforms

To some degree, there are ebbs and flows associated with social media platforms that are popular among people from different walks of life. With that said, according to the National Suicide Prevention Lifeline, these are primary social media platforms that need to be focused on following the death of a person by suicide, including a student:

  • Facebook: www.facebook.com Social networking site for people 13 and older
  • Twitter: www.twitter.com Micro-blogging site open to all ages
  • YouTube: www.youtube.com Video-sharig site for people 13 and older.
  • Bebo: www.bebo.com Social networking site for people 13 and older
  • SodaHead: www.sodahead.com Community discussion site for people 13
  • myYearbook: www.myyearbook.com Social networking site for people 13 and older, Grade 9 and higher